AI Insights · Timothy · July 2023
Top 5 Film & Television Apps Performance in Nigeria, Q2 2023
In Q2 2023, the top 5 film and television apps in Nigeria showed varied performance trends in downloads, revenue, and active users according to Sensor Tower data.
During the second quarter of 2023, the top 5 film and television apps in Nigeria demonstrated diverse performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared during this period.
Amazon Prime Video saw a mixed trend in its weekly downloads, starting strong with 66.3K in the first week of April and then fluctuating, settling around 21.3K by the end of June. Weekly revenue peaked mid-April at approximately $7.9K and experienced fluctuations, closing the quarter at around $3.5K. Active users had a significant rise from 93.2K in late March to a peak of 177.2K in early April, tapering off to about 123.8K by the end of June.
Showmax experienced a steady increase in weekly downloads, rising from 13.4K in late March to a peak of 21.1K in mid-June. Revenue trends showed a decline, starting at $1.2K in late March and dropping to $199 by the end of June. Weekly active users remained relatively stable, hovering around the 170K mark throughout the quarter.
Shahid - ﺷﺎﻫﺪ had a sharp decline in weekly downloads, starting from 1.9K in late March and falling to just 27 by the end of June. Revenue also saw a decline from $710 in late March to $417 by the end of June. Active users decreased consistently from 1.7K in late March to 393 by the end of June.
Netflix maintained a steady performance in weekly downloads, starting at 52.2K in late March and peaking at 62.9K by the end of June. Weekly revenue showed minor fluctuations, peaking at $482 in the first week of May and ending June at $215. Active users demonstrated a consistent upward trend, increasing from 579.7K in late March to 665.4K by the end of June.
AREWA24 ON DEMAND had a relatively stable number of weekly downloads, starting at 5.4K in late March and slightly decreasing to 3.9K by the end of June. Revenue showed a gradual decline from $248 in late March to $179 by the end of June. Active users remained steady, fluctuating around 22K throughout the quarter.
These insights into the performance of the top film and television apps in Nigeria for Q2 2023 come from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
